d.forum - Think. Do. Share.
Teresa Steele-Rika
‎‎Group Marketing Manager, Tru-Test Group
No matter the difficulties, everyone will benefit from becoming more proficient in design thinking. No matter what size or type of organisation, what level of person/role, or what type of project, if there is a user then design thinking will add value.
What is the most important thing you have learned from your d.forum experience?
That although the ‘process/methodology’ itself appears simple and logical, the real difficulty (and where we all often fall down) is actually in practice. DOING it is harder than understanding and agreeing with the theory.

That we’re not good at embracing (and even encouraging) failure in practice. The word has such a negative connotation to us and that influences everything we do and our ability to be as successful as we can be. And it’s HARD to change.

Everyone, no matter what size of organisation, what type of organisation, what level of person/role or what type of project, will benefit from becoming more proficient at design thinking. If there’s a user, then DT can add value.

None of us are experts...we’re all learners and that’s a good thing...it makes us more vulnerable and open to improvement.
I was surrounded by a group of peers who shared the same passion and had the same drive to bring change to their companies.
How are you bringing design thinking to your organization?
In small steps and by focusing on doing….and by not labeling it as a ‘new thing we’re doing’. I’ve encouraged one of my (motivated and keen) team mates to learn about DT through the resources and discussions, so I’m not a ‘one man band’. As we run crash courses, we are including one or two people from different departments in the groups so that as we start to reach the wider department groups in the business, we already have one of their team members with some exposure to help coach and gain buy-in from their peers. Plus this stops it being seen as just a department/silo’d initiative.