That although the ‘process/methodology’ itself appears simple and logical, the real difficulty (and where we all often fall down) is actually in practice. DOING it is harder than understanding and agreeing with the theory.
That we’re not good at embracing (and even encouraging) failure in practice. The word has such a negative connotation to us and that influences everything we do and our ability to be as successful as we can be. And it’s HARD to change.
Everyone, no matter what size of organisation, what type of organisation, what level of person/role or what type of project, will benefit from becoming more proficient at design thinking. If there’s a user, then DT can add value.
None of us are experts...we’re all learners and that’s a good thing...it makes us more vulnerable and open to improvement.