d.forum - Think. Do. Share.
Ferdy Gilsing
‎Sr. Manager Design Strategy & Innovation, Philips
I’ve realized that design thinking is more about mindset than about the tools and processes...Mindset is the most important thing to create real entrepreneurs in a company and drive meaningful motivation.
Q:
What do you enjoy most about d.forum?
A:
Being with people that share the same passion and drive. I also really enjoyed being at Stanford and in the Bay Area...Feels like the right place for creativity and entrepreneurship in the context of the d.forum.
I was surrounded by a group of peers who shared the same passion and had the same drive to bring change to their companies.
Q:
What is the most important thing you have learned from your d.forum experience?
A:
For me the overall experience was very inspiring, also how the event was set up...the facilitation and balancing of training elements, and then applying them to a real challenge.
Q:
How are you bringing design thinking to your organization?
A:
We are rolling out design thinking program (we call it ‘cocreate’) through the Philips University. Main objective is to unleash the creative potential in the organization, build a culture and behaviours of entrepreneurship and customer focus in key leaders and their teams. Through real life experiences we embed the principles and mind sets; create DT champions with key leaders, training expert community and installation of creative hubs globally. Next to that we are building DT competence in 4 specific areas: value proposition creation, customer engagement, business transformation and strategy.
I was surprised to find how many people faced the same challenges as our company. And the workshop created the space for us to explore those together outside the bubble of our organizations.
Q:
What have been your AHAs! Ta Dahs! Lessons Learned and Best Practices/ Wins you’d like to share?
A:
Most important learning for me was to apply design thinking principles in the development of the program, we started to pilot and test on real challenges in a very early stage…learning by doing. My Aha moment was the positive traction within the organization, people are motivated in a natural way and see quickly how they can play a role or apply in their daily work.